Toronto SEO Services

Calgary SEO Services

Toronto SEO Services for businesses who want to unlock their SEO potential, resulting in more traffic to their website, more conversions, and ultimately improving their bottom line.

SEO helps a business grow parallel to helping its audiences.

SEO simply connects online users to companies they are already looking for. 

An SEO strategy requires a commitment to see results. For those who are in the business of success for the long-haul,

SEO is for you.

SEO Audits

Technical SEO

Analyzing the technical aspects of your website that relate to search engine guidelines.

On Page SEO

Review the format of your website pages, keywords, tags, written, and visual content for SEO best practices.

Off Page SEO

Evaluate the links within, to, and from your website to measure quality and toxicity.

Local SEO

Investigate the content on your website to see what’s working, what to remove, and opportunities to consider.

Technical SEO

Technical SEO Services

Technical SEO refers to optimizing the technical configuration of a website to improve its rankings on search engines.


Search engines like Google want to show users the best possible results for their search.


Website's that have optimized the technical elements of their website make it easy for search engines to understand the page content, whether the website will provide a good user experience, and whether it functions correctly on smartphones. 


Technical SEO is all about building a strong foundation for a business to compete online. By doing so, all other efforts will be more effective and improve your website's search rankings.

Technical SEO requires access to your website's dashboard or backend, in addition to any analytics profiles, such as Google Search Console and Google Analytics.


The initial SEO audit will identify areas of improvement, technical SEO focuses on optimizing the technical elements of your website. 


This includes:

- Optimizing the website structure. 

- Improving page loading times.

- Ensuring the website functions correctly on smartphones.

- Ensuring that all pages can be crawled and indexed.

- Redirecting irrelevant pages.

- Removing error codes, broken links, and zombie pages.

- Ensuring it does not confuse search engines.

- The website is safe for users.

- Placing structured data to improve visibility on result pages.

- Creation of a sitemap file that is submitted to search engines.

- Configuration and/or management of data analytics tools.

- Multi-lingual configuration (if applicable)


Technical SEO typically requires an initial workload to build a strong foundation. Once the foundation is functioning correctly, it is followed by consistent monitoring to ensure new pages and new content are not affecting the technical configuration of the website.

It's best to think of the technical optimization of a website as building a strong foundation for your business. 


With optimal technical configuration for search engines, all other efforts related to growing website traffic, leads, and sales will be considerably more effective with a strong foundation. 


Search engines like Google want to provide users with links to websites that offer a great user experience.


Technical optimization will ensure your website can be found by search engines, they can index it in their database, and discern that the website will function correctly when served to users via links through search result pages.


Without technical SEO, all other SEO efforts may suffer and thus be less effective at supporting the broader key business objectives - even more so when it comes to measuring the effectiveness of other marketing and PR efforts.

On Page SEO

On-Page SEO Services

On-Page SEO refers to how the visual elements on a page are configured to satisfy search engine algorithms.


By now you have heard keywords are important to how your website ranks on search engine result pages. 


While this is true, search algorithms have evolved greatly in the last few years, and SEO professionals see several changes every year.


On-Page SEO is the placement of key elements in the right place so that search engines can understand what a webpage is about.


If the On-Page elements satisfy search engine guidelines, the web page has a significantly better chance of ranking higher on search result pages, as well as serving the user with the content they are actually looking for.


This is crucial to developing a strategy that is directly tied to conversions, regardless of whether the conversion goal is more leads, downloads, purchases, and more. 



On-Page SEO is heavily weighted on optimal placement of keywords in various tags. 


The On-Page SEO audit will identify areas of improvement, which can completed manually by an SEO professional.  

This includes:

- Keyword Research

- Correct placement of keywords. 

- Optimal use of keyword intent.

- Correct use of heading, title, and alt tags.

- Meta Descriptions.

- Optimal URL structures.

- Ensuring that all pages can be crawled and indexed.

- Correct image size and web-friendly formats.

- Optimal Pillar content structure.

- Content length.

- Internal and external linking.

- Correct use of structured data.

- Ensuring content is mobile-friendly

- Correct visual formatting

The primary goal of On-Page SEO is to simply make each page easy to find through search engines. 


Moreover, it should give the viewer exactly what they're looking for. 


Some industries are considerably more competitive than others, which is why On-Page SEO is a critical factor in developing a strong SEO strategy for a business. 


Optimizing an existing website can have a significant impact on how well it ranks on Google, in addition to having its content found for more keywords. 


Keyword research is key to On-Page SEO. With a broad list of primary and semantic keywords to choose from, an SEO professional can guide your business in competitive markets to be found for more search queries, and thus increase traffic to a website.

Off-Page SEO Services

Off-Page SEO or "off-site' SEO refers to the efforts taken to increase search engine rankings outside of edits to your website.


Search engines like Google reward websites with higher rankings if they have more credible websites linking from their site to yours.


These are called 'backlinks', and they are a significant ranking factor in Google and Bing's algorithms. 


All websites have a level of authority, which is typically calculated through proprietary metrics within SEO software tools.


Acquiring backlinks from highly authoritative websites that are relevant to your niche can greatly increase how your website ranks on search engine results.

Off-Page SEO includes a variety of tactics to acquire valuable backlinks. 


The initial SEO audit will uncover a website's backlink profile, which will aid in all Off-Page SEO efforts moving forward.


As per Google's guidelines, backlinks should be acquired by creating high-quality content that other websites want to link to.


In reality that's not as relevant for most websites, as they compete in other markets where it's a lesser norm to create industry sought information.


However, there are a variety of tactics that can be used that satisfy search engines guidelines that won't hurt your website's authority.


This includes:

- Direct outreach to third-party websites.

- Offering guest posting on a website in your niche.

- Correct use of local, national, and global directories.

- Managing anchor text used in backlinks.

- Primary pages to link to.

- Measuring third-party domain authority and toxicity.

- Competitor Analysis

- Social Media Links

- Guest speaking opportunities.

- Creation of link-worthy content.

- Local SEO map pack configuration.

- Public relations publishing

- Sponsored content

Search engines like Google have publicly stated on many occasions that backlinks are a major ranking factor.


This is due to the basic ideology that if a website has many websites linking to it, the more credibility it has garnered, the more trustworthy it must be, and that the website offers real expertise. 


An SEO professional can help you identify websites that are worth pursuing a backlink from, and prepare the correct approach that offers value for you and the third-party website.


Acquiring backlinks as part of an SEO strategy cannot be understated. It may be the difference between you outranking your competition for primary keywords relating to your offerings.

SEO Content Services

SEO content refers to written or visual content that has been optimized for keywords to improve how a website is found through search engines. 


There are a variety of elements to consider in creating SEO-friendly content.


The factor often missed is the correct use of headings, the first 100 words of body text, and relevant internal and external links.


All of which play a role in how well a piece of content can be optimized for search engines. 

SEO content is primarily the act of writing content with the purpose of benefiting the number of keywords a website ranks for.


It can also help establish Topical Authority in your market. 


SEO content is a core pillar of an SEO strategy.

Services include:

- SEO-friendly content writing.

- SEO website copywriting.

- Keyword research.

- Content planning.

- Lead Magnet content.

- Competitor Analysis.

- YouTube SEO

- Image alt descriptions

- Resource guides

- Infographics

- Case Studies

- Blog content

- Sponsored content


Check out the writing services page to see more services offered by Scott McGinn SEO Services.

Content is a primary ranking factor for search engines. It's also critical to reach your customers through search engines. 


In competitive markets, a healthy content calendar that is publishing SEO content can have a significant impact on not only where your website ranks for certain keywords, but also allows for a larger number of keywords to be associated with your website.


Consistent content can also be published through other means, such as social media, which can support the endeavor of increasing the number of people visiting your website.


This is where marketing and content creation work in tandem.


SEO content is an important part of an SEO strategy for a business, and if executed correctly, could have a significant impact on search result rankings and the amount of keywords your website is found for. 


SEO is a growth tactic under the umbrella of digital marketing.


Leaders in any industry understand that the majority of commerce and brand awareness is conducted online through search engines.


SEO can significantly increase your website’s visibility online, drive more traffic to your website, analyze valuable audience segments, create lead generation pathways, and ultimately benefit lead acquisition and sales. 


A search-engine-optimized website and a strong content strategy are invaluable tools for your business.


If your website is critical for generating revenue, leads, and brand awareness – SEO can help.

Have Questions?

Visit the FAQ page, Email Scott directly or get in touch through the contact form.


Every website can benefit from the 4 Pillars of SEO.


However, not every website can dominate result pages for every keyword.


Some markets are more competitive than others.


Here are some examples of questions that often arise.

"I have a website but haven't made any updates in a while. Can SEO help?"

A website that has been active for a long period of time may have accumulated valuable domain authority.


Where competitor websites have been consistently updated, they have passed your website on search engine result pages, thus reducing or removing any possible traffic to view your products and services on your website.


On the other hand, an outdated website can be detrimental to building confidence in the mind of a buyer.


Search engines such as Google strive to give users the best user experience.


Online users expect a great user experience tied with convenient functionality.


If they don’t feel good about their impression of your business, they’re likely to go elsewhere.

By defining what’s required to optimize a website and it’s content could significantly benefit how you rank on search engines.


It could also allow your website to be found for your actual offerings, not just your business name. 


Scott would conduct a technical optimization, on-page SEO, link profile review, and determine other areas of relevance to amend on your website.


He would also connect and evaluate your Google profile to ensure your local SEO is up to date for nearby audiences.  

SEO can vary in the timeline to see results, primarily dependent on search engine algorithm updates.


Some websites may jump to the top 10 Google listings for certain keywords within the first month, others may take 3 to 6 months to identify a real change in rankings and organic website traffic. 


With your website now optimized for SEO, you can now track who your audience is by source, monitor changes in website traffic, and continuously optimize how users interact with your offerings – helping them take action.

  • An SEO Audit 
  • Website Optimization Package
  • Google Analytics Integration
  • Google Search Console Integration.
  • Google My Business Profile Completion
  • Bing Webmaster Setup.
  • Light Content Writing Package

"We just created a new website, how do we start ranking on Google?"

Brand new websites can take time to rank on search engines like Google. Search algorithms don’t know your website yet, but there are ways to create an optimal base to start ranking for specific keywords faster.


The fastest way to start ranking with a brand new website is to apply the 4 Pillars of SEO, satisfying search engines guidelines.


Links to your website are beneficial to how you rank on search engines. As your website is brand new and has not acquired backlinks yet, this may be a factor in why competitors continue to rank high on search result pages. 


Brand new websites require a long-term commitment for both SEO management and content creation. 

While ranking a new website can take time, it can also be your competitive advantage. 


Websites that are built with SEO as a priority provide the correct base for all future content to rank for valuable keywords. 


Search engines reward websites for a variety of SEO techniques. Fulfilling great SEO from the beginning will play to your advantage as you continue to market your business.


Through integrating data analytics tools from the very start, you can monitor all efforts relating to SEO, advertising, and capture valuable audience data to better inform all other marketing efforts. 


If you’re interested in ranking on search engine result pages right away, you may consider paid search engine marketing (SEM) ads. However, there is strong data showing that the majority of online users ignore paid ads, focusing on the organic links only. 

Once a new website has been optimized for search engines, it’s is supported by a long-term content strategy. 


Through consistently updating your website with well-written content, correct heading tags, and placement of keywords, we can create content worth returning to, can acquire links from other websites, and explore a link-building strategy.


Search engines will continue to reward your website by ranking it higher on result pages, in addition to accessing new opportunities for higher visibility, such as featured snippets, or Google Discover.



  • Website Optimization Package
  • Google Analytics Integration
  • Google Search Console Integration
  • Google My Business Profile Completion
  • Bing Webmaster Setup
  • Content Writing 

"Once we start SEO, how long will it take to see increased rankings?"

Unfortunately, SEO is not a quick-fix strategy.


Search engines juggle the task of deciphering who to rank on result pages.


The websites that rank in top positions have invested in their SEO strategy as a core pillar of their marketing strategy. 


Depending on the amount of work required and the competition in your market, it can typically take 1 to 6 months to see changes in rank positions.


Certain keywords are more competitive than others, such as broad terms like “Italian restaurant”, or “financial advisor”.


While it can be challenging to rank well for these keywords quickly, there are hundreds if not thousands of variations and semantic keywords to target, allowing you to rank faster for what people are actually asking search engines.

Focusing on a long-term strategy supports the health of your business into the future. 


Through in-depth keyword research and analysis of competitors, we can identify what particular search queries that are most applicable to your target audiences. 


Idenfity gaps in your market, understand the intent of certain keywords, and create resources that can stand the test of time for your business and its customers. 

Satisfying both the optimization of a website, and strategically planning a long-term content strategy, it is very likely to see a substantial increase in organic website traffic and search result ranking in 3 to 6 months.

  • An SEO Audit 
  • Website Optimization Package
  • Google Analytics Integration
  • Google Search Console Integration.
  • Google My Business Profile Completion
  • Bing Webmaster Setup.
  • Content Strategy

"I'm interested in SEO for my business, how much does it cost?"

Every business is unique, just like every marketing strategy should be unique.


On average, an annual marketing budget should be around 10% to 20% of the total budget allocated for your business that year.  


From there, you can decipher what the most valuable marketing vehicles are for your business and which offer the most long-term value. 


While there are many options for paid advertising, effective SEO offers the unique benefit of online visibility that is long-standing and offers significantly higher click-through rates than paid ads on search result pages.


My clients can expect an initial quote for optimizing their website, and then receive recommendations on the appropriate investment moving forward in relation to SEO management and content creation.


Businesses that invest in SEO for the long-term typically spend $1,000 to $4,000 per month, dependent on the amount of work required for more complex websites.


Major website SEO projects may occur a higher one-time fee, relating to an overhaul of 100’s of website pages. Typically estimated on a per case basis.

No-nonsense, direct, and actionable advice.

SEO is an ever-changing area of expertise. Working with Scott allows your team to have an arm of support, a dedicated digital marketing consultant, and a no-nonsense agreement with the person who stands behind his work.

Scott can not only optimize your website and help develop a content strategy for your business, he can also write the content. As a seasoned storyteller, Scott has contributed over 100,000 website views from his content writing alone.

Scott strives to stay at the forefront of new opportunities for his clients, utilizing algorithmic/software updates, covering SEO forums, and ensuring his clients have the resources to execute on new ways to grow their visibility online. 

There are many SEO agencies around the world offering a variety of packages. Hiring an agency may come at a premium as they have high internal costs, as well as account managers to act as a middle man for your requests. 

With Scott McGinn SEO Services, you communicate directly with Scott, receive timely responses, and be delivered clear reports on his own efforts. 

Scott offers cost-competitive prices as an SEO specialist, curated to work within your budget to support your company goals.

There’s no ‘cookie-cutter’ pricing here.

"I have a website but haven't made any updates in a while. Can SEO help?"

A Simple Process

Step 1: Discovery
An initial discovery call with Scott to chat about what's possible with SEO, explore what's working for your website, and if I can provide real value to your business.
Step 2: Proposals and Agreements
When requested, Scott can prepare a custom proposals and agreements that clearly define the deliverables, applicable costs, terms, and estimated delivery.
Step 3: Get To Work
A request is sent to access any current Google profiles, website, and information on hosting packages. Scott prepares clear reports and completes the defined deliverables.
Step 4: Review
Meet with Scott to review findings and to address opportunities to increase the reach and value of your website.

Scott will walk you through the report, address your questions, and discuss next steps.
Step 5: Support
Regardless of the type of support Scott can offer, he is open to supporting your business on any major website changes, chatting about ideas, and working with sales teams to assist with lead generation.