Frequently Asked Questions

Table of Contents

Like any investment into your business, you have questions to ensure you’re making the right choice.


SEO is complex and ever-evolving.


It consists of a wide variety of techniques, knowledge of strategic content marketing, a broad understanding of how search engines work, and staying up to date on continuous updates.  


Scott has tested various methodologies and withholds practical knowledge of what works, what worked in the past, what doesn’t work, and what to avoid. 


Check out some frequently asked questions below.

Have Questions?

Email Scott directly or get in touch through the contact form.

What is an SEO Consultant?

An SEO Consultant is an individual who uses a variety of techniques to optimize a website and its content to rank on search engines like Google, Bing, and DuckDuckGo for specific keywords. 


In certain cases (as with Scott McGinn SEO Services), the SEO professional will write search optimized content for websites that incorporate specific keywords, focused on providing value to the actual reader. 


They also integrate data analytics software to track, manage, and uncover opportunities to support both website traffic and sales.


An SEO is a specialty niche with very little formal education taught in universities, typically earned through tried efforts.

Hiring an SEO consultant is a valuable support asset for marketing and sales teams alike. 

Is SEO worth the investment?

The quick answer is yes – however, there may be some bias here.


SEO is crucial to competing in the digital space, as a high majority of all online experiences begin with using a search engine. 


If we consider the allocation of budget and resources for all things related to marketing, SEO is one to consider a priority now and in the future. 


Buyer’s want options, they get them from search engine result pages. Moreover, they primarily stick to the first page of results when exploring their options. 


Substantially increasing your website traffic, the keywords you rank for, and the ability for your website to be the one to address buyer’s questions, can truly move the needle for your business. 


It really boils down to understanding the value of one buyer in relation to company sales. Will more website traffic, conversions, and sales pay for your investment in SEO and more? 

Can Scott guarantee results?

Yes and No.


Any SEO specialist or consultant who understands the ranking factors that search engines share, understand that ranking a website in the number one position is close to impossible – especially in competitive markets.


Therefore, promising so to prospective clients is simply unethical.


What can be guaranteed is a substantial increase in the keywords you rank for, an increase in consistent website traffic over time, and an improved user experience on the desktop and mobile versions of your website.


Upon intial discussions with Scott and evaluation of your SEO Audit, he will share with you his insights into the data, the opportunities worth pursuing, and whether there is any real value he can offer. 


If it’s not a good fit, Scott can refer you to an array of digital marketing consultants who specialize in other areas that may be of relevance.

Can I do SEO myself?



But here’s the caveat – without extensive knowledge of how everything within SEO works together, your efforts may be limited, and thus so may be the success of your efforts. 


Scott strives to provide honest and ethical recommendations to every client he works with.


If there’s an opportunity to provide some DIY tips and integrate analytics tools for you to manage, he is more than happy to provide you with the tools you need to maintain your SEO at a low level.


Business and website owners who appreciate how critical search engine visibility is in the buying process and truly want to access the value of SEO, should consider working with an SEO specialist that can provide you with all of the benefits SEO has to offer now and into the future.


Allowing you and your team to do what you do best. 

What is a Google penalty?

A Google penalty is a punishment or downgrade of a website wherein page formatting or content conflicts with their search engine guidelines. 


Search engines like Google publish a complex list of guidelines that they consider SEO best practices, or more commonly know as “white-hat SEO” techniques.


Going outside of these guidelines can put your website at a risk of being de-ranked, blocked pages, or even removed from search engine results altogether. Also known as “black-hat SEO“.


While there is a clear distinction between the two, there are some grey areas that SEO professionals understand have value, but should still be pursued with caution.


If you’re website has received a Google penalty in the past, there are ways to mitigate or remove their effects.


Working with an experienced SEO professional can ensure you can maintain a good standing with search engines. 


Google is the number one search engine globally – by a long shot. 


If you’re not sure if you have received a penalty from any search engines, contact Scott and share your questions with him directly.

How do search engines rank websites?

Fun Fact – there are over 200 ranking factors that search engines use when ranking websites on their result pages. 


Search engines send out website crawlers, or “crawlbots”, that scan website pages, attempt to understand the context and information on the page, and check several other indicators to decipher whether or not your website is authoritative, offers credible information, and that it contains real expertise. 


This includes an array of criteria, such as heading and title tags, keyword, domain authority, security, word length, loading times, and many more.


Websites that adhere to the ranking factors in relation to the 4 Pillars of SEO (Content, On-Page SEO, Technical SEO, and Off-Page SEO), create an optimal way for crawlbots to find and understand your website’s content, and provide it as a link to search users based on the intent of their search query. 


The websites that built authority, have earned links from other credible websites, and correctly implement the 4 Pillars of SEO, are the websites in top-ranking positions right now.


The good news is – you can too!