About Scott McGinn

Scott McGinn

Hello reader.

I am a Toronto-based SEO specialist and content writer with a specialty in content and digital marketing.

Rather than giving you the reader a dry biography better suited for a resume, let’s get real.

I’m originally from a coastal farm town in County Wicklow on the east coast of Ireland.

Traveling around Europe, living in San Diego for a short period, and currently residing in Toronto, the journey continues onwards.

I find the intricacy of search engines fascinating, the convergence of human curiosity and instantaneous information.  

Take a second and think.

How much of your online usage involves searching?

How did you make your last online purchase?

Do you ever pass the first page of results? 

Do you find content through keywords?

That’s why I do what I do.

Scott's Professional Background

My professional background has offered me invaluable skills in

  • How search engines work
  • Website optimization
  • Various formal and informal writing styles
  • How to rank a website and its content
  • How to increase meaningful web traffic
  • The value of a mobile-first strategy
  • How to conduct a competitive analysis
  • How to use keyword research effectively
  • How to grow backlinks with ‘white-hat’ SEO
  • Web development
  • Audience analytics
  • Content monetization
  • Graphic design
  • Digital marketing
  • Strategic planning
  • Project management
  • Account management
  • B2B and B2C sales
  • Cyclical FOMO 
  • Omnichannel marketing
  • Consumer psychology
  • Corporate communications
  • Digital PR
  • and much more.

My interests reside in numerous rabbit holes, where I spend many days and nights treasure hunting for new information and industry updates of relevance to my continuously hone in my skills.

Tracking several industry publications and discussion forums in the realm of SEO, I ensure my clients get to utilize the most up-to-date software tools, algorithmic updates, and changes to online visibility that search engines produce.

On the content writing side, I love, respect, and moralize the art of writing.

It has given me the opportunity to speak with many inspirational people and leaders from several industries, allowing me to share their story with the public.

Check out some of my published and personal articles if you would like to read some of my work.


tu dublin

Advertising and Marketing Communications 

BA Honors Degree

Technological University Dublin

saylor foundation

Public Relations


Saylor Academy


hubspot certified

SEO Certification

Hubspot Academy

hubspot certified

Content Marketing Certification

Hubspot Academy

google ads certification

Google Ads Display Certification


Google Tag Manager Fundamentals Certification


Further Information

If you have questions, visit the FAQ page, email Scott directly, or reach out through the contact form.