SEO Consultant, writer, marketer

Freelance SEO Consultant

Scott McGinn here, a Toronto-based SEO consultant with a specialty in content marketing.

As you know, we ask the internet most questions.

Search engines like Google just provide options.

Where you rank on search results is significant. 

Let’s get better at it.

WHY

93%

of online experiences begin with using a search engine.

70-80%

of search users ignore the paid ads, focusing on the organic results.

75%

of search users never click on the second page of search results.

80%

of search users begin their product research online.

[ThinkWithGoogle, WebFX]

WHY INVEST IN SEO?

Traffic

Grow the number of online users visiting your website, reading your content, educating on purchases, taking action.

Leads

Your leads are searching for you. Create convenience, show credibility, and satisfy the intent of their search.

Sales

Take real action to increase the number of people visiting your website, de-risking their purchase, and create a great user experience to keep them coming back.

Local SEO

Local businesses and service providers have options to grow their customer base and sales without ads.

Authority

It’s no secret the top 10 listings on search listings get the most clicks. They built authority, we can too.

Awareness

Users want options before making a purchase, de-risk their decision, and be on their list of options.  

SUCCESS STORIES

Clean Technology Company

2300%
Increase in Backlinks
49%
Increase in impressions from Q2 2021 to Q4 2021
459%
Increase in US Organic Keywords
49%
Increase in Canadian Organic Keywords
-8s
Reduction in Page Loading Time

Local Auto Service Company

350%
Increase in Google Profile Visits
100%
Increase in impressions on Google Search

Cosmetic Services Company

420%
Increase in Impressions on Google Search

Online Publisher

100K+
Unique pageviews from Content Writing

WHAT IS SEO?

Search Engine Optimization (SEO) is a term used to encapsulate all of the techniques that can be implemented to optimize a website, its content, and increase where a website ranks on search engine results.

 

As you may have guessed, the competition for online visibility has heated up since their inception.

 

Ranking on the first page on search result pages is a tall task,

but very possible. 

 

Search users trust search engines to provide them with credible options to choose from.

 

Businesses that understand the value of SEO are the ones ranking in top positions right now. 

 

SEO specialists stay at the forefront of algorithmic updates, new opportunities, and ensure they follow recommended SEO best practices to mitigate any risk to your website.

 

SEO is an invaluable tool for businesses that rely on, need, or want to meet the needs of their customers and clients in the digital space.

SERVICES AT A GLANCE

SEO Services

Writing Services

THE 4 PILLARS OF SEO

TECHNICAL SEO

Search engines want to rank your website.

With the correct formatting, indexing, and sitemap configuration, you can create an optimal base for your website visitors to find and navigate. 

ON-PAGE SEO

Correct page layout and a good user experience give written and graphic content the best shot at being found online for specific keywords.

OFF-PAGE SEO

Link Building.

 

Search engines reward websites that get linked to by credible websites. Internal and external links offer a big advantage to how you rank on search engines. 

LOCAL SEO

Help your customers find you.

 

Optimize your local SEO to drive in-store visits, calls, website traffic, reviews while benefitting how you rank on search result pages.

SEO Audits

Including

Audit + Report + Checklist

Many websites can look great and function well, yet still do not rank well on search result pages. The reason is that SEO goes far beyond keywords and aesthetic design.

 

An audit dives into your website sitemap, evaluating the four key pillars of SEO. Your report includes how users find you currently, and the opportunities to better increase your content and website’s visibility on search engines.

 

Key areas of interest:

  • Website sitemap review
  • UX Desktop and Mobile
  • Speed test
  • Keywords
  • Heading and link tags
  • Backlink portfolio
  • Google My Business
  • Google Analytics 
  • Google Search Console
  • Full review of single domain internal link structure. 
  • Keyword ranking audit.
  • UX Desktop and Mobile audit.
  • Analysis of linking portfolio.
  • Audit and recommendations report.
  • Optimize checklist.

You have the option of implementing the recommendations report and optimize checklist in-house, or simply reach out to discuss working with Scott to take it off your plate. 

Think of it as getting your car serviced. Through applying all the recommendations in the report, your website will be functioning to the best of its ability, offer a better user experience, and helps search engines find your content. 

 

Whether your goal is to increase revenue, awareness, website traffic, audience data, bookings, downloads, or any other business objective, continue evolving by optimizing for search engines with the help of your SEO audit report.

Have Questions?

Visit the FAQ page or get in touch through the contact form.

WORK

I have had the pleasure of speaking with several industry leaders and curious minds that have allowed me to share their insights. 

Check out some of my articles

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